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3 Marketing Reminders to Take from Lil Nas X’s Album Drop →

Maya Hughley September 16, 2021

If you’re not one with the current zeitgeist, Lil Nas X essentially is the moment. Sure, there’s plenty of other cultural hotspots but what’s specifically impressive about Lil Nas X is his staying power. “Old Town Road” had all the makings of a one-hit-wonder: children loved it, the radio wouldn’t stop playing it, and it was catchy in a way that few things are (it also spent 19 weeks on the Billboard Hot 100, an all-time record). Since then, Lil Nas X has come out as gay, had a second song at the top of the charts (“Call Me By Your Name”), and has turned more than a few heads with the lead up to the release of his debut album.

If you’re a marketer wondering why you should care, allow me to do the work for you: he’s really really good at marketing. Here are a few ways you can learn a thing or two from a digital marketing phenom before his album drops tonight:

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Not Like Other Girls: On Tomboys, Femininity, and International Women's Day

Maya Hughley March 8, 2021

From around age 7 to about 12 most of my friends were boys. If you had asked me at the time why that was the case, I probably would have told you hanging out with boys was just easier because I had an older brother, and I just couldn’t imagine hanging out with girls who did “girl things”. I couldn’t tell you exactly what “girl things” were but I can tell you what I absolutely did not want in my life:

  • Skirts and Dresses

  • Makeup

  • Heels

  • Having my hair done in anything besides a ponytail

  • Getting my nails done

  • Boybands

  • Hugs

  • To be bad at anything, ever

I was definitively a tomboy, and will freely admit that for a period of time, I went through a “Not Like Other Girls” phase. To differentiate myself from mainstream girls, I became a hater. No pink, no pop music, no diaries with colorful pens or T-shirts with rainbows. If you ask me now, I’d say my disgust with “girl things” was much more a reflection on me than it was on girls: I was afraid that I would be found out - that I was not performing femininity in the same way that they were. I would be a fraud, and it was much easier to pretend that I didn’t like femininity than to discover that it was femininity that didn’t like me.

Imagine my surprise today, International Women’s Day over a decade later, when I looked around (virtually, of course, we are still in a pandemic) and realized the sheer number of women in my life. Women ARE my life. They are most of my friends and most of my day-to-day coworkers. They are my confidantes, my encouragers, and my support system. It’s women who read what I write, who tell me I’m pretty, who remind me of my value, who make me laugh.

I have changed in a lot of ways since the time when most of my friends were boys, but I don’t necessarily have a better relationship with womanhood. What I have is an understanding that things I like are neither “boy” nor “girl”, that I am not like other girls, because no girls are like other girls, and that we are all performing all the time. The binary is made up, the genders are performative, and the points don’t matter, who knew.

My thoughts on womanhood and gender identity don’t feel radical to me, and they aren’t meant to be. They’re not even original. Instead, I’m truly just taking the time to muse on group identity. I am no more woman than I am Black, I am no more Black than I am someone’s child, or sister, or friend. But today, I can only express gratitude that I have carved out a space in the world that is uniquely my own and that the women and nonbinary people in my life have found me there. They met me where I was at and loved me anyway and most days that is more than enough.

In essay Tags womanhood, feminism, gender
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3 Marketing Reminders to Take from Lil Nas X’s Album Drop
Sep 16, 2021
3 Marketing Reminders to Take from Lil Nas X’s Album Drop
Sep 16, 2021

If you’re not one with the current zeitgeist, Lil Nas X essentially is the moment. Sure, there’s plenty of other cultural hotspots but what’s specifically impressive about Lil Nas X is his staying power. “Old Town Road” had all the makings of a one-hit-wonder: children loved it, the radio wouldn’t stop playing it, and it was catchy in a way that few things are (it also spent 19 weeks on the Billboard Hot 100, an all-time record). Since then, Lil Nas X has come out as gay, had a second song at the top of the charts (“Call Me By Your Name”), and has turned more than a few heads with the lead up to the release of his debut album.

If you’re a marketer wondering why you should care, allow me to do the work for you: he’s really really good at marketing. Here are a few ways you can learn a thing or two from a digital marketing phenom before his album drops tonight:

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